The success of designer collaberations with brands such as H and M are not just for H and M's regular customers. Collaberations are one of the few solutions for retail during the economic downturn. Both the designer and high street store widen their customer market and pleased cutomers can own a 'designer' garment or accessory and dont have to fork out the usual extortionate cost. During the current financial climate more high street and designer collaberations are being done than ever.
After the success of the previous Kate Moss collections Topshop have introduced a new range with Christopher Kane (see jumper above). More example of the Christopher Kane collection below.
Another readily awaited collection is the Jimmy Choo collaboration with H and M appearing in selected stores on on November 14th. Although get there quickly, as an ex-member of staff I can verify that after witnessing the launch of past collaberations, there will be scrabbling to get in the store at 9am and plenty of hair pulling! Pictures of the campaign shown below.
"We are privileged to be among the fashion greatswho have been affilliated with Hand M.." Tamara Mellon Founder and President of Jimmy Choo